![]() ![]() One of the first tasks is building a shelter and foraging. Thus, the game’s main goal is to help this family not only survive but thrive. They end up on a previously uninhabited island, having to start life all over again. ![]() A family of four (Bruce, Eva, and their children) survives by escaping on a boat. Published by Melsoft Games in October 2019, Family Island is a casual farming game set in the Stone Age.Ī volcano erupts and destroys the whole island. I will also break down Family Island ASO efforts.īut before we get into Family Island advertising strategy, here’s some quick info about the game. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. Wondering how Family Island has gotten to millions of users in just a few years? ![]()
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